Arak Askalon
Client
Tempo
2014-2015
This former low-key Arak brand had a major re-branding process. We were invited by NEOGROUP to design a new look to increase the brands sales. It is a clear example of the impact of design - the brand became one of the two leading Arak brands in Israel. We worked closely with the engineers of Feonicia glass factory for a trendy yet feasible design.
Designed with Ofer Zick
Concept Design
Styling
Design for Branding
Design for manufacturing
Arak Askalon
Process
Since the project was focused on styling and creating a new iconic form for the product, that will last future rebranding - first, we were looking for the coltural field the brand will feel comftable with. Each concept refers to different stye of spirits with iconic bottles. After focusing on a mediterranean feel, we were teamed up with Pheonicia Glass Factory's engineers for final detailing.
